Partnering Up for the Metaverse: What YOM’s Partnerships Mean for Investors and Community Members

YOM
4 min readJan 31, 2023

Since December, we’ve been announcing many partnerships with top creative agencies from around the world.

But what does that mean for you, as a community member and an investor?

Metaverse infrastructure

As you may know, with YOM we are building an infrastructure for professionals to create, host and manage their own custom photorealistic metaverse that they can easily integrate with any website or channel.

Because we are an infrastructure, YOM is basically a blank canvas. We don’t create the content ourselves, apart from some experiences and NFT collections that we create and launch with YOM Labs.

Because we don’t create the content ourselves, we partner up with professional agencies and studios that can serve brands with our infrastructure and toolkit. The agencies earn revenue from 3D development, YOM earns from leveraging our platform. When a brand approaches us with the request to have its own custom web3 metaverse, we organize a tender and connect the right agency to the right client.

YOM Tower Experience created by YOM Labs

So much for our business model. How do these partnerships affect the YOM token?

The utility of the YOM token

First of all, the reason why we have the YOM token in the first place.

The YOM token, $YOM, represents the right to render the metaverse for a single user for a full day. It connects supply and demand for metaverse rendering power by rewarding gamers to allocate PC resources to a peer-to-peer cloud infrastructure. What problem does this solve?

Value chain of the YOM token

When it comes to rendering the metaverse we see cloud gaming as likely to replace WebGL (think platforms like Spatial and Mona) due to 1) devices requiring increasingly smaller chips as they get more integrated into our bodies and 2) the increasing demand for a premium, engaging and continuous metaverse experience. Lastly, cloud computing is in theory more efficient and sustainable compared to local rendering as multiple connections (= users) can share the same resources on a single machine that would otherwise be idle.

Despite these benefits, current cloud solutions are still inefficient and costly for general everyday usage and do not scale effectively, especially for gaming. For this reason, YOM proposes a distributed peer-to-peer cloud infrastructure for the metaverse whereby gamers get rewarded for rendering the metaverse. This way, we combat both the lack of available low-latency machines at scale as well as their high operating costs.

YOM Tower Experience created by YOM Labs

Rendering rewards

In 2022, a typical cloud gaming machine contains a graphics card equivalent to a RTX 2070. To host one hour of content for four users on this machine, costs ~ €2 per hour. To compare, mining on an RTX 2070 rewards miners ~ €0.01 per hour — which is even lower than the energy costs it takes to power the machine (assuming 500 watt energy consumption). Consequently, reallocating the computing jobs to a peer-to-peer streaming network is an incredible opportunity to reduce both the bottom-line operating costs of cloud-based Metaverses by a factor of ~ 5–20x as well as providing miners and gamers ~ 5–20x higher rewards compared to mining PoW blockchains.

The introduction of rendering rewards is a profitable, environmentally friendly and meaningful proposition for miners and gamers to migrate their resources to the YOM network, who will compete with the pricing of services like AWS, Google and Azure. The algorithm for determining rewards, liquidity pools and market principles optimize the peer-to-peer mesh network for a healthy circulating economy, overall cost-efficiency and performance.

As the demand for streaming minutes increases, so does the demand for the $YOM token, which will positively impact the price. The more metaverses hosted on YOM, the more valuable the $YOM token.

More detailed info on our tokenomics, you can find here.

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YOM

The distributed metaverse where artists, creators and brands share imagination.