YOM Launches New Brand Identity

YOM
5 min readSep 8, 2022

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The start of something great

We’ve been working hard to evolve at all levels in our organization: we’ve hired dedicated hardworking talent to help us build the YOM platform, reach new milestones, and set up the foundation of our company culture. Along the way, we’ve found new ways to communicate our story & mission about an open, distributed metaverse. And as a part of the progress, we’ve made on that front, we are beyond proud to announce the launch of a whole new brand identity to reflect even more of who we are and what we stand for.

With guidance from our friends & partners at Positivity Branding, we could better understand the nuances of our personality traits, values, and goals, while making sure we communicate them in a clear manner. Here’s why this matters:

From the tiny acorn grows the mighty oak.

Key importance lies in the hands of creators. Creators are the inspirators, changemakers & heroes that build communities & give meaning to life as we see it today. Yet, major platforms don’t put them first.

Throughout our journey, we’ve spent countless hours trying to find a viable solution for creators. Creative freedom in the digital Web2 world is constrained by too many rules, purely defined by platforms. It’s often the case that creators don’t own their own creations. The life of an artist shouldn’t be a battle for survival. And we’re here to change that.

Currently, there’s a new digital frontier, waiting to be conquered by digital creatives. We believe the metaverse is that once-in-a-lifetime opportunity that will empower artists to take back control of their creative power & show how awesome their creations can be.

Here’s how we envision creators combining talent and technology to bring the next level of experience by hosting their own 3-D virtual events to a global audience of fans:

Content is Kingdom. Creators are Kings & Queens

Our mission is to continuously develop decentralized solutions that enable an inclusive society and inspire people to experience amazing interoperable & interconnected virtual worlds.

By stimulating content ownership and creative freedom, YOM’s infrastructure technology will enable artists and brands to smoothly transition their content into unique Web3 interactive experiences, streamed through any device directly to your own channels.

With the endless possibilities of building a 3D experience with Unreal Engine 5, brands and creators can kickstart a whole new level of immersion & build a strong community around it.

From Product to Experience

The wild card for brands, transitioning from the Web2 world to Web3, will be offering a unique tailored virtual experience to their audiences.

The brands that are driven by the formula “Engaging + Interactive = Meaningful” will be the ones to build authentic communities that go way beyond selling a product. A new era has begun, where the creation of virtual experiences can engage communities towards action and allow for long-lasting emotional connections between brands and consumers.

Experience is the New Epic

YOM’s function is to facilitate the building of 3D experiences by making them accessible and convenient. One of the most effective ways to go with that is to provide an SDK (software development kit) which would give access to a professional toolkit for building cross-compatible virtual experiences.

Thanks to pixel streaming technology and cloud hosting, brands can craft photorealistic metaverse experiences that run on any device — Yes, even on the laptop of your grandmother.

The ease of building high-fidelity virtual experiences together with the ease of access by fans and communities combines the best of both worlds. By tackling two issues from multiple angles, YOM gives birth to a flourishing environment with innovative ways to create, build and monetize.

The road to creative freedom

It’s been evident that through time, technology has been a key enabler for creative expression. In the same line of thought, YOM’s mission for inclusive meta-society involves the integration of blockchain technology.

We’ve found that blockchain technology will help us onboard brands and artists to the metaverse, because of its innovative solutions. Its revolutionary aspect opens a whole new range of possibilities for monetization.

Whether you want to sell your space or your merchandise as an NFT, it’s all on your own terms. But what’s different now is the story behind that NFT. It’s a story told to global audiences and collectively made in collaboration with your most loyal fans. This is the ultimate touchpoint where human beings grow in tandem with technology to build a creative, inclusive, and engaged society.

What’s next

Now, as part of our rebranding process, we’ve also launched a brand new website where you can explore all the possibilities YOM offers so you can take advantage of all the opportunities mentioned above.

Visit our website here — yom.ooo

Keep us close, and if you want to be on top of the newest developments that can help you take your creative power in the metaverse and beyond, make sure to follow us on our socials.

Reach us out on

Twitter @YOMetaverse — where we share the latest YOM updates
LinkedIn YOM — where we connect with professionals
Instagram @youropenmetaverse — where we showcase our work in progress

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YOM
YOM

Written by YOM

The DePIN enabling near-zero cost cross-channel/device cloud gaming.

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